Reports
Real numbers from your orders and recipes.
Average order
£393
From 7 priced orders
Turned into work
50%
Of 8 enquiries
Came back
14%
Ordered more than once
Deposits owed
£150
Not marked paid
Worth a look
3 orders were priced under the customer's own budget
They told you what they could spend and you came in below it, by about £130 in total. Worth checking your quotes are not anchoring low.
1 recipe is under 20% margin
Buttercream birthday cake (6 inch). At this level a quiet month costs you money.
Ingredient costs moved on 1 recipe
The prices you pay have changed since these were last costed, so the margin shown against them is out of date.
2 quotes have gone quiet
Quoted more than 14 days ago with no answer either way. One message often settles it.
£150 of deposits not marked paid
Across 1 order. If the money has landed, marking it keeps the rest of your numbers honest.
Revenue over time
Last 6 months, by when the enquiry came in.
Orders by cake type
What you're actually being asked to bake.
Busiest months
By event date, across every order you've had.
Recipe margins
Worst margin first, so problems surface immediately.
Ingredient cost across your recipes
Which ingredients move your total cost the most.
Repeat customers
Two or more orders, ranked by how often they come back.
1. Lucy Whitfield
2 orders
£263